Building digital experiences through research-based strategy.
In the era of AI and big data, organisations develop more complex and sophisticated tools that leverage innovative technology.
In the process, it also becomes easier to lose sight of what matters the most: solving meaningful problems for the people who interact with the products and services we build.
This means that:
- customer behaviours often remain a blind spot
- decision-makers lack evidence to act confidently
- stakeholders lack a shared product vision
Understanding what it means to be human in the context of technology is ever changing and challenging.
To me, empathy is not a buzzword: it’s a science that helps to understand people and culture.
In a time where we can measure and track everything, I help organisations to build products and services based on a deep understanding of the people we design for.
Reach out to learn how to design:
- inclusive experiences that are safe and accessible for everyone
- for technology adoption, retention and engagement
- for behaviour change, trust and wellbeing
Reach outEmpirical Frameworks
Based on behavioural and social sciences:
— Habit formation
— Trust
— Wellbeing
— Behaviour change
Product Design
Rapid prototyping that makes concepts tangible
— Web Design
— Product Design
— Service Design
— UX Design
Customer
Research
Mixed method across the full product lifecycle:
— Ethnographic Research
— Interviewing
— Concept/Usability testing
— Piloting & analytics
Read more about my approach and some of my articles on Medium:
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Commonwealth Bank
Designing a customer-focussed IVR experience.
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10 years
Qualitative Research
1600+
Humans interviewed
5 years
Innovation Strategy
25+
Completed projects
See more about my work on my LinkedIn:
see moreProduct Strategy
Define opportunities, identify customer problems, design and test prototypes with customers and deliver an actionable roadmap.
Foundational Research
From a quick audit to a deep-dive, I provide foundational research that helps define success measures, goals, underlying problems and answers questions.
Mentorship
Help teams design research methodologies that are suitable to a project, support their execution, socialising insights and designing them into actionable prototypes.
Book time to talk about how I can help your team:
Let's chat
